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Something About Blu

Something About Blu

Apr 24, 2025

by Keri Whitney

With a deep understanding of consumer products, health trends, how consumers work, marketing, price points, promotions and product development, Alicia Bolls' boasts her commitment to clientele in a boutique style food broker business by delivering a high level of quality and service to those companies. This strategic model transitioned over to promote her 2025 Riata stallion, Nothing But Blu by Once In A Blu Boon and out of CC Cat.

"Nothing But Blu's dam, CC Cat was my first cutting horse," Alicia said. "She was successful in the cutting pen. I was determined to breed her. I researched studs and was drawn to Once In A Blu Boon. It's funny, but I traded airline miles for his semen! Everything was so easy. The mare took on the first try. When he was born, everyone was gaga over him. He's always been a special horse."

Blu was started by Matheus Victor, who rode colts for million-dollar NRHA reining horse trainer, Fernando Salgado.  Matheus rode him for 5 weeks and the day Alicia arrived to pick up Blu, Matheus wasn't on him, but Fernando was sitting on the two-year-old. That was a sign of things to come. He wanted to make him a reiner, but Alicia was determined to try him in the cutting pen.

Alicia found cutting and reined cowhorse trainer, Cayley Wilson, through a friend and put him in Cayley's training program. In less than a year of training, Blu was sent to his first pre-futurity show. In his limited career, Nothing But Blu has made an impact in the National Reined Cow Horse Association, with earnings thus far that exceed $150,000 and honors that include 2022 Snaffle Bit Futurity Open 3rd Place, Reserve Champion Intermediate Open, 2022 NRCHA Eastern Open Pre Futurity Co-Res Champion, and 2023 APHA World 4/5-Year-Old Open Working Cow Horse Challenge Champion.

"We know the impact team roping is going to have in the horse business moving forward, and we don't want to get left out. Blu has done amazing things for my family. He's given us something to share and brought us all closer together. We all decided to make the investment in Riata and continue the journey."

For more information about the 2019 AQHA / APHA stallion - Nothing But Blu | Riata Stallion Incentive